Today I had the opportunity to interview Grace Smith content creator & founder of Change The Caption Social Media Studio. Grace’s overall brand centers around living a life you love, finding joy in the little things, and being your most positive and authentic self possible. Getting to know Grace, she truly puts her heart into the things she most passionate about, and truly an inspirational public figure in the content creation community.
Was it always a goal of yours to become a content creator/influencer? – Yes! As long as I can remember back I have always loved creating video content. I started filming myself at a young age and was obsessed with the YouTube beauty influencer space. I decided to go for it in high school and haven’t looked back.
What launched you into the world of YouTube & content creation? – My natural inclination to vlog brought me here! Before I even knew what vlogging was I would talk and do things as if I was creating a day in my life vlog. I have always loved chatting with a camera.
What does a typical day-in-the-life of Grace look like? – I would say at this point of my post-grad journey I don’t have a “typical” day routine. With lots of traveling this varies a lot! When I am in St. Louis my day usually starts on a walk with my dog, workout at the gym, I love to enjoy some sauna time right after, I make my morning protein and coffee and typically work from my kitchen island most of the day (this is usually answering emails, working on content calendars for my small business clients, editing content, etc.), and the rest of the day varies based on if I have any meetings or shoots! Currently- I am on a trip so these days look like waking up and walking my dog, getting work done in the morning, and spending my afternoon at the beach, and usually finishing my day with work once everyone else goes to sleep!
How would you describe your sense of style? – I like to keep it fun! Bright colors, prints, and trying new things is my favorite.
What are some beauty staples in your routine that you can’t live without in your collection? – I love my NARS Liquid Blush and my Elf Brow Pencil. Both are my go-to products even if I wear nothing else.
What is your favorite go-to beauty product at the moment? – I am loving my Tarte Glow Drops.
What’s next for you this year in your career? – I want to continue content creation and my social media journey as well as grow my social media management business. A combo of my favorite things!
What inspires you the most in your life? – I get most of my inspo from my favorite content creators and YouTubers! Watching others create makes me want to create more!
What brings you the most joy? – Traveling! I love any destination with a beach!
Is there one piece of advice you would like to give your audience – Follow your dreams even when those dreams don’t make you cool. What you create for yourself will stick with you but the negative voices from others will not.
